About
I’m Naveed. I make websites rank, and I do the work myself.
I have spent over 10 years in search — long enough to have watched several confident strategies stop working entirely, and to have rebuilt my own approach twice because of it.
What I do now sits on two legs. Semantic SEO — building topical maps that make a site demonstrably authoritative on a subject, so rankings compound instead of resetting. And AI search optimization, because AI Overviews now sit above the results on most searches and being cited in one is a different problem than ranking below it.
I do not sell hacks. I follow Google’s published guidance, because practices that work around it stop working at the next update — and everything I do for clients, I show publicly on YouTube with the real screens attached.
- Of searches now show an AI Overview
- 59%Of searches now show an AI Overview
- Years in search
- 10+Years in search
- Click-through at position one, down from 1.76%
- 0.61%Click-through at position one, down from 1.76%
- You work with me directly
- 1:1You work with me directly
Background
How I got here
Ten years, three distinct phases, and one consistent lesson: structure beats volume.
2015 – 2018
Learning search the hard way
Started in content and email marketing, then moved into SEO because it was the only channel where the results kept growing after the budget stopped. Spent three years on small business sites where every ranking had to be earned without a budget.
2018 – 2022
Technical SEO and larger sites
Moved to enterprise-scale work — e-commerce catalogues, multi-location businesses and migrations. This is where I learnt that most SEO problems are architecture problems wearing a content costume.
2022 – 2025
Semantic SEO and topical authority
Shifted my practice to entity-based semantic SEO and topical maps after watching keyword-led strategies stop compounding. It is still the backbone of every engagement I take, and the reason results hold through algorithm updates.
2025 – present
AI search optimization
AI Overviews now appear above the results on the majority of searches, and citation runs on different rules than ranking. I rebuilt my process around earning citations — answer-first structure, entity depth and brand mentions — and I publish every method openly on YouTube with real client screens.
How I work
Four things I hold to
No outsourcing, ever
The person you speak to on the first call is the person doing the work. Nothing goes to a junior, an offshore team, or a white-label agency.
I will tell you when SEO is the wrong answer
Some businesses do not have the search demand to justify it, and some need six months of product work before SEO makes sense. I would rather say so than take a retainer.
No lock-in contracts
Month to month. If the work is not producing, you should be able to leave without a legal argument about it.
Everything is documented
You get the audit, the map, the tickets and the reasoning. If we stop working together, your team can carry on without me.
FAQ
Questions people ask before hiring me
Do you work with clients outside Pakistan?
Yes — most of my work is with clients in the US, UK, UAE and Australia. Everything runs remotely with direct WhatsApp access and calls scheduled in your timezone.
Do you take on retainers or project work?
Both. Audits and migrations are usually fixed-scope projects. Semantic SEO and ongoing growth work fits better as a monthly engagement, because topical authority is built over quarters rather than weeks.
How many clients do you take at once?
A small number, deliberately. Because I do the work myself rather than delegating it, capacity is the constraint. It also means I turn down work that I cannot do properly.
Why do you give away your methods on YouTube?
Because it is the most honest sales process I know. You can watch how I think for hours before deciding whether to contact me — and the clients who arrive that way already understand what they are buying.
What does an engagement cost?
It depends on scope and site size, so I quote after the free audit rather than publishing a price list that would be wrong for most enquiries. The audit tells us both whether the work is worth doing before money is discussed.
Free audit
Let’s find out what’s capping your rankings
Send me your domain and I’ll reply with the three issues costing you the most organic traffic right now. No pitch deck, no obligation.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
