Platform SEO
Platform-specific SEO that works with your CMS constraints instead of pretending they do not exist.
The problem this solves
Generic SEO advice breaks on real platforms. Webflow will not let you edit robots directives per page the way you expect. Shopify forces a URL structure you cannot change. Drupal ships with a taxonomy system that generates duplicate content by default. Advice written for a generic website wastes weeks before someone discovers the platform simply does not work that way.
Deliverables
What you actually get
- Platform-specific technical audit against that CMS’s known SEO constraints
- Template-level optimisation applied across every page the template generates
- Custom schema implementation within the platform’s available hooks
- Redirect and canonical management using native platform capabilities
- Performance tuning — caching, image handling and third-party script control
- Documentation your team can follow to keep the setup correct after launch
Process
How the engagement runs
- 01
Platform assessment
Establish what your CMS can and cannot do natively, and where a workaround or app is genuinely required.
- 02
Template work
Fix issues at template level so one change corrects thousands of URLs at once.
- 03
Structured data
Schema implemented through the platform’s own mechanisms, so it survives theme updates.
- 04
Handover
Written documentation for your editors, because most SEO regressions come from well-meaning content updates.
Outcomes
What success looks like
Platform limitations worked around instead of repeatedly rediscovered
Template fixes that scale across the entire site instantly
An SEO setup that survives theme and plugin updates
FAQ
Frequently asked questions
Which platforms do you specialise in?
Webflow, Shopify, WordPress and Drupal most often, plus modern JavaScript frameworks like Next.js and TanStack Start. This very site is built on TanStack Start and statically prerendered.
Is Webflow bad for SEO?
No, but it has specific constraints — limited per-page robots control, a fixed CMS URL structure and caps on collection items. Handled knowingly, Webflow sites rank very well.
Should I migrate platforms to improve SEO?
Rarely. Migration is a large risk with a real chance of traffic loss. I would need to show that a platform limitation is genuinely capping your growth before recommending it — and then I would run the migration properly.
Do you need developer access?
It speeds things up considerably. Where access is not possible, I provide implementation instructions specific to your platform and review the work afterwards.
Related services
Free audit
Let’s find out what’s capping your rankings
Send me your domain and I’ll reply with the three issues costing you the most organic traffic right now. No pitch deck, no obligation.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
