Own an entire subject in your niche with an entity-driven topical map instead of chasing disconnected keywords.
Most sites publish articles keyword by keyword and wonder why nothing compounds. Google does not rank pages in isolation — it evaluates whether your site demonstrably covers a topic. Without a topical map you end up with orphaned posts that cannibalise each other, thin coverage of the questions that actually matter, and a domain that never earns the authority to rank for its commercial terms.
Deliverables
Process
We define what your site is fundamentally about and which commercial outcome every topic must serve. This anchors every decision that follows.
I extract the entities, attributes and question networks that Google associates with your subject across the SERP, People Also Ask and competitor coverage.
Topics are organised into core sections and outer sections with a defined processing order, so historical data accumulates on the pages that matter first.
You receive per-URL briefs and a publication calendar. I review published pages against the brief before we move to the next cluster.
Outcomes
Rankings that lift across a whole cluster when new pages publish, not one URL at a time
Fewer, better pages — cannibalisation removed and thin content consolidated
Visibility in AI Overviews and answer engines, which reward entity coverage
Proof
Legal
One of the first accounts to receive Search Console’s Generative AI report — and the data confirmed AI visibility that had previously only been inferred.
Read the case studyPharmaceutical Export
A non-manufacturing exporter competing against manufacturers for US-facing export queries — now cited in the AI Overview and ranking organically for its head term.
Read the case studyFAQ
A topical map is a structured plan of every subtopic, entity and question your website must cover to be recognised as authoritative on a subject — plus the order in which those pages should be published and how they link to one another. It is the difference between a content calendar and an actual information architecture.
Keyword SEO optimises a page for a string. Semantic SEO optimises your site for a concept and its relationships. Search engines resolve queries to entities, so covering an entity comprehensively — its attributes, its related entities, the questions users ask about it — earns rankings across queries you never explicitly targeted.
Early clusters typically show movement within 6 to 10 weeks of publication. The compounding effect — where new pages rank quickly because the domain already has topical authority — usually becomes obvious around month four to six.
Not usually all of it. The map identifies which existing URLs fit the structure, which should be merged, and which should be redirected. Consolidating competing pages is often the fastest single win in the whole engagement.
Free audit
Send me your domain and I’ll reply with the three issues costing you the most organic traffic right now. No pitch deck, no obligation.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
