Own an entire subject in your niche with an entity-driven topical map instead of chasing disconnected keywords.
The problem
Most sites publish articles keyword by keyword and wonder why nothing compounds. Google does not rank pages in isolation — it evaluates whether your site demonstrably covers a topic. Without a topical map you end up with orphaned posts that cannibalise each other, thin coverage of the questions that actually matter, and a domain that never earns the authority to rank for its commercial terms.
What's included
Scope is fixed and written down before we start, so there is no argument later about what was and was not included.
One sentence defining what the site is fundamentally about and which commercial outcome every topic must serve. Every candidate topic is then filtered against it, because a site that covers everything equally signals that it specialises in nothing.
The concepts Google associates with your subject, their attributes, and the other entities they co-occur with — extracted from the SERP, People Also Ask and the coverage of pages that already rank.
Every question that can be asked about your subject, mapped to a URL and sorted by how commercially useful the answer is.
Topics tied directly to revenue, separated from the topics that build credibility and feed them. The relationship runs one way, and the internal links are built to match.
What publishes first and what waits. Core pages accumulate history before their supporting content ships, so each new cluster launches onto an already-trusted domain.
Which page links to which, decided before anything is written. Every outer-section page gets a defined path to a commercial page.
Headings, entities and questions each page must cover, so the writing can be delegated without the structure degrading.
Which existing pages to keep, merge or redirect. On most sites this is the fastest single ranking win available, before a word of new content is written.
Process
We define what your site is fundamentally about and which commercial outcome every topic must serve. This anchors every decision that follows.
I extract the entities, attributes and question networks that Google associates with your subject across the SERP, People Also Ask and competitor coverage.
Topics are organised into core sections and outer sections with a defined processing order, so historical data accumulates on the pages that matter first.
You receive per-URL briefs and a publication calendar. I review published pages against the brief before we move to the next cluster.
Outcomes
Honest fit
I would rather tell you no now than take a retainer for work that was never going to help.
Definitions
Plain definitions of the concepts this service works with — so you can evaluate the work rather than take the vocabulary on trust.
Proof
Legal
One of the first accounts to receive Search Console’s Generative AI report — and the data confirmed AI visibility that had previously only been inferred.
Read the case studyPharmaceutical Export
A non-manufacturing exporter competing against manufacturers for US-facing export queries — now cited in the AI Overview and ranking organically for its head term.
Read the case studyFAQ
A topical map is a structured plan of every subtopic, entity and question your website must cover to be recognised as authoritative on a subject — plus the order in which those pages should be published and how they link to one another. It is the difference between a content calendar and an actual information architecture.
Keyword SEO optimises a page for a string. Semantic SEO optimises your site for a concept and its relationships. Search engines resolve queries to entities, so covering an entity comprehensively — its attributes, its related entities, the questions users ask about it — earns rankings across queries you never explicitly targeted.
Early clusters typically show movement within 6 to 10 weeks of publication. The compounding effect — where new pages rank quickly because the domain already has topical authority — usually becomes obvious around month four to six.
Not usually all of it. The map identifies which existing URLs fit the structure, which should be merged, and which should be redirected. Consolidating competing pages is often the fastest single win in the whole engagement.
Free audit
Send me your domain and I'll reply with the three issues costing you the most organic traffic right now — and whether this service is the right one for them.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
Or watch the free SEO training firstTwo business days, written by me, no call required.