Win the map pack in every area you serve with a properly built Google Business Profile and local landing pages.
The problem
Local search is winner-takes-most. Three businesses appear in the map pack and everyone else fights over the scraps below it. If your Google Business Profile categories are wrong, your NAP details disagree across directories, or you have one generic "areas we serve" page instead of real local pages, you are invisible exactly where purchase intent is highest.
What's included
Scope is fixed and written down before we start, so there is no argument later about what was and was not included.
Categories researched against the profiles actually ranking for your queries, then every service listed individually beneath each one. Services, products, attributes, service areas, hours and description completed in full.
Name, address and phone corrected at source across the directories Google cross-checks, rather than masked behind a subscription that leaves the underlying conflict in place.
A distinct page per location or service area with real content — not one template with the town name substituted, which is a doorway page and gets filtered accordingly.
Schema with an address that matches your profile exactly, plus accurate service-area markup. Conflicting data is worse than no data.
A request built into your post-service process so reviews arrive steadily. Velocity and recency matter more than a single large number, and steady arrival is what the map pack rewards.
Posts and photos on a schedule your team can actually keep. Freshness is one of the clearest signals genuinely under your control.
Performance mapped across your service area rather than reported as a single position, so you can see which directions you vanish in.
Where you have several branches, the page structure and internal linking that makes them reinforce each other instead of competing.
Process
Geo-grid rank tracking to see exactly where you appear and where you vanish across your service area.
The profile is rebuilt against the categories your ranking competitors use, and conflicting citations are corrected at source.
Genuinely distinct pages per location or service area — real content, real proof, not spun templates that trigger doorway-page filters.
A repeatable review request flow, because review velocity and recency are among the strongest map pack signals you control.
Outcomes
Honest fit
I would rather tell you no now than take a retainer for work that was never going to help.
Definitions
Plain definitions of the concepts this service works with — so you can evaluate the work rather than take the vocabulary on trust.
Proof
Beauty & Local Services
One physical location, visibility across several neighbouring towns — through a fully maxed Google Business Profile and genuine location pages.
Read the case studyFAQ
Yes, and it is the most common local problem I am hired for. Proximity is a strong signal but it is not the only one. Category accuracy, service-area pages, review volume and local link relevance all extend how far your visibility reaches from the pin.
You need a verifiable presence. Service-area businesses can rank without displaying a public address, but the profile must be verified and the service areas configured correctly. Fake addresses get profiles suspended, so I do not use them.
Enough to be competitive with the three businesses currently in the pack, and arriving steadily. A profile with 40 reviews gathered consistently over a year typically outperforms one with 200 that all arrived in a single month.
Yes. Multi-location work adds location page architecture, per-branch profile management and internal linking between them so the locations reinforce rather than compete with each other.
Free audit
Send me your domain and I'll reply with the three issues costing you the most organic traffic right now — and whether this service is the right one for them.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
Or watch the free SEO training firstTwo business days, written by me, no call required.