Win the map pack in every area you serve with a properly built Google Business Profile and local landing pages.
Local search is winner-takes-most. Three businesses appear in the map pack and everyone else fights over the scraps below it. If your Google Business Profile categories are wrong, your NAP details disagree across directories, or you have one generic "areas we serve" page instead of real local pages, you are invisible exactly where purchase intent is highest.
Deliverables
Process
Geo-grid rank tracking to see exactly where you appear and where you vanish across your service area.
The profile is rebuilt against the categories your ranking competitors use, and conflicting citations are corrected at source.
Genuinely distinct pages per location or service area — real content, real proof, not spun templates that trigger doorway-page filters.
A repeatable review request flow, because review velocity and recency are among the strongest map pack signals you control.
Outcomes
Map pack presence across your full service radius, not just at your pin
More calls and direction requests tracked directly in your profile insights
Consistent business data everywhere Google cross-checks it
Proof
Beauty & Local Services
One physical location, visibility across several neighbouring towns — through a fully maxed Google Business Profile and genuine location pages.
Read the case studyFAQ
Yes, and it is the most common local problem I am hired for. Proximity is a strong signal but it is not the only one. Category accuracy, service-area pages, review volume and local link relevance all extend how far your visibility reaches from the pin.
You need a verifiable presence. Service-area businesses can rank without displaying a public address, but the profile must be verified and the service areas configured correctly. Fake addresses get profiles suspended, so I do not use them.
Enough to be competitive with the three businesses currently in the pack, and arriving steadily. A profile with 40 reviews gathered consistently over a year typically outperforms one with 200 that all arrived in a single month.
Yes. Multi-location work adds location page architecture, per-branch profile management and internal linking between them so the locations reinforce rather than compete with each other.
Free audit
Send me your domain and I’ll reply with the three issues costing you the most organic traffic right now. No pitch deck, no obligation.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
