Remove the crawl, render and speed problems that stop good content from ever ranking.
The problem
You can publish excellent content and still lose, because Googlebot cannot crawl it efficiently, cannot render it, or abandons pages that take four seconds to become interactive. Technical debt is invisible in your CMS and brutally visible in Search Console — soft 404s, discovered-not-indexed, duplicate canonicals, and a crawl budget being spent on faceted URLs nobody will ever search for.
What's included
Scope is fixed and written down before we start, so there is no argument later about what was and was not included.
A full crawl of the site, plus server log review where logs are available, to see what Googlebot actually requests rather than what you assume it requests.
Every Search Console coverage state traced to a root cause — soft 404s, duplicate canonicals, discovered-not-indexed, crawled-not-indexed — rather than reported as a count.
The raw HTML response compared against the rendered DOM, to find content Googlebot never sees. Fixed with server rendering, prerendering or hydration changes depending on your stack.
Prioritised, developer-ready tickets against field data from the Chrome User Experience Report, not lab scores. LCP, INP and CLS handled separately because their causes rarely overlap.
How many clicks from the homepage your commercial pages sit at, and what that is costing them. Depth is one of the cheapest things to fix and one of the most commonly ignored.
Schema implemented and validated at template level, so one change corrects thousands of URLs and it survives updates.
robots.txt, canonical strategy and XML sitemaps rebuilt deliberately for your site rather than inherited from a plugin default.
A re-crawl and Search Console watch after each release, to confirm the fix landed and introduced no regression.
Process
Crawl the site, pull 16 months of Search Console data, and record current Core Web Vitals from field data — not just lab scores.
Every issue is traced to a cause and scored by traffic impact against implementation effort. You get a ranked list, not a 200-page PDF nobody reads.
I write tickets your developers can action directly — file, change, expected result. Where I have access, I implement the changes myself.
Post-deploy re-crawl and Search Console monitoring to confirm each fix actually landed and no regression was introduced.
Outcomes
Honest fit
I would rather tell you no now than take a retainer for work that was never going to help.
Definitions
Plain definitions of the concepts this service works with — so you can evaluate the work rather than take the vocabulary on trust.
Proof
Pharmaceutical Export
A non-manufacturing exporter competing against manufacturers for US-facing export queries — now cited in the AI Overview and ranking organically for its head term.
Read the case studyFAQ
Lighthouse is a lab test on a simulated device. Search Console reports the Chrome User Experience Report — real visitors, real devices, real networks. Field data is what Google uses for the ranking signal, so that is what I optimise against.
Yes, where you want me to and access allows. I work comfortably in WordPress, Shopify, Webflow, Drupal and modern JavaScript stacks. If you prefer, I hand your developers precise tickets and review the pull requests instead.
That is a specific audit within this service. I compare the raw HTML response to the rendered DOM to find content Googlebot never sees, then recommend server-side rendering, static prerendering or hydration changes based on your stack.
The audit and prioritised roadmap take two to three weeks. Implementation depends on your development capacity — most sites clear the high-impact items within six to eight weeks.
Free audit
Send me your domain and I'll reply with the three issues costing you the most organic traffic right now — and whether this service is the right one for them.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
Or watch the free SEO training firstTwo business days, written by me, no call required.