Sector-specific SEO for dental, legal, real estate and logistics — where I already know the search landscape.
The problem
A dental practice and a freight forwarder need almost nothing in common from SEO. One needs map pack dominance within eight kilometres and a review engine; the other needs to rank for trade-lane queries from buyers in other countries. Generic SEO applies the same checklist to both and underperforms for each. Sector knowledge shortens the research phase and avoids strategies that are known not to work in your market.
What's included
Scope is fixed and written down before we start, so there is no argument later about what was and was not included.
How buyers in your industry actually search, including the low-volume high-intent terms competitors ignore because a tool told them the volume was too small.
Where the specific firms you lose deals to are strong, and where they are not. The second half is the useful one.
Cited sources, named and credentialed authors, and no claims that would breach your sector’s advertising rules. In regulated industries this is the deliverable, not a nice-to-have.
LegalService, Dentist, RealEstateListing and similar, matched to what you actually are rather than a generic LocalBusiness fallback.
Built around your real sales cycle — a dental booking and a freight quote are not the same journey and should not share a template.
Industry publications, associations and directories that carry genuine weight in your field, rather than volume from general sites.
Booked consultations, qualified enquiries, quote requests, patients — whatever the business actually counts.
Process
Establish the query landscape for your industry, including the high-intent terms with low volume that competitors ignore.
Identify where the firms outranking you are strong and, more usefully, where they are not.
Regulated industries need credentials, citations and author transparency. This is where E-E-A-T stops being a buzzword and becomes the deliverable.
Track to the metric that matters in your sector — booked consultations, qualified enquiries, quote requests — not raw sessions.
Outcomes
Honest fit
I would rather tell you no now than take a retainer for work that was never going to help.
Definitions
Plain definitions of the concepts this service works with — so you can evaluate the work rather than take the vocabulary on trust.
Proof
Legal
One of the first accounts to receive Search Console’s Generative AI report — and the data confirmed AI visibility that had previously only been inferred.
Read the case studyBeauty & Local Services
One physical location, visibility across several neighbouring towns — through a fully maxed Google Business Profile and genuine location pages.
Read the case studyFAQ
Logistics and freight, healthcare and dental, legal including personal injury, real estate, and e-commerce across several verticals. Those are the sectors where I can move fastest because the research is already in my head.
Yes. Sector experience shortens the discovery phase, it is not a prerequisite. The first two weeks simply involve more research into your market before strategy begins.
Content is written to the standard those sectors demand — cited sources, named and credentialed authors, and no claims that would breach advertising rules. Google applies stricter quality standards to these topics, and so do I.
Yes. Most of my work is with clients in the US, UK, UAE and Australia. Everything runs remotely with direct WhatsApp access and scheduled calls in your timezone.
Free audit
Send me your domain and I'll reply with the three issues costing you the most organic traffic right now — and whether this service is the right one for them.
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
Or watch the free SEO training firstTwo business days, written by me, no call required.