SEO Audit
Know exactly what is holding your site back, ranked by impact, before you spend another rupee on SEO.
- from access granted to delivered plan
- 2–3 wksfrom access granted to delivered plan
- of Search Console data reviewed
- 16 mthsof Search Console data reviewed
- ranked action list, not a 300-page export
- 1ranked action list, not a 300-page export
- to execute with or without me
- Yoursto execute with or without me
The problem
What this solves
Most audits are automated tool exports dressed up as strategy — 300 pages of severity badges with no indication of what to do first. You end up paying for a document, not a decision. What you actually need is someone to tell you the three things costing you the most traffic right now and precisely how to fix them.
You are probably here because
- Traffic has dropped and nobody can tell you why
- You are paying for SEO and cannot see what changed
- You have a tool report nobody knows how to action
- You are about to spend budget and want to know where
- A previous audit produced a document rather than a decision
What's included
Everything this service covers
Scope is fixed and written down before we start, so there is no argument later about what was and was not included.
Technical health review
Crawl, index, rendering, speed and structured data, each finding traced to a cause rather than reported as a severity badge.
Content and topical coverage gaps
What the sites outranking you cover that you do not, and which of those gaps are commercially worth closing.
Backlink profile assessment
Quality, relevance and any genuinely toxic patterns. Most sites need fewer new links and better ones, not a disavow file.
Competitor teardown
Why the specific businesses you lose to are outranking you, query by query — and more usefully, where they are weak.
Cannibalisation and consolidation map
Which of your own pages are competing with each other, and what to merge or redirect. Frequently the single fastest win available.
Ranked action plan
Every finding scored by traffic impact against implementation effort, with an owner and an expected outcome, sorted so the highest return sits at the top.
Recorded walkthrough
A call where I explain each finding and answer questions, recorded so your team can refer back to it without me.
Process
How the engagement runs
- 01
Access and context
Search Console, Analytics and a short conversation about your commercial goals. An audit without business context produces generic advice.
- 02
Deep analysis
Manual review supported by tooling. Tools find symptoms; the diagnosis is mine.
- 03
Prioritised roadmap
Each finding gets an owner, an effort estimate and an expected outcome, sorted so the highest-return work sits at the top.
- 04
Handover call
A recorded walkthrough so your team can act on it without me — the audit is yours whether or not we continue together.
Outcomes
What success looks like
- A clear, ordered list of what to fix first and why
- An end to guesswork about where your traffic is leaking
- A defensible plan you can budget and resource against
Honest fit
Is this the right service for you?
I would rather tell you no now than take a retainer for work that was never going to help.
This is a good fit if
- You do not know what to fix first
- Traffic changed and the cause is not obvious
- You are choosing where to spend next quarter’s budget
- You have an in-house team who can execute a plan
This is the wrong service if
- You already know the problem and just need it fixed
- Your site is brand new with no data to analyse
- You want a tool export rather than a diagnosis
- You will not grant Search Console access
Definitions
The terms on this page, explained
Plain definitions of the concepts this service works with — so you can evaluate the work rather than take the vocabulary on trust.
- SEO audit
- A diagnosis of what is preventing a site from performing, ranked by impact. Distinct from a tool export, which lists symptoms without identifying causes.
- Crawl
- A simulated pass over your site that follows links the way a search engine does, revealing what is reachable, what is broken and what is duplicated.
- Cannibalisation
- Two or more of your pages competing for the same query. Google credits one and the rest dilute it.
- Impact-effort scoring
- Ranking each fix by expected traffic gain against implementation cost, so limited development time goes where it returns the most.
FAQ
Frequently asked questions
How long does an audit take?
Two to three weeks for most sites, depending on size and how quickly access is granted. Very large e-commerce catalogues can take longer.
Do I have to hire you afterwards?
No. The audit is a standalone deliverable and it is written so your existing team or agency can execute it. Plenty of clients do exactly that.
Is this different from a free automated audit?
Completely. A tool reports that 400 pages have missing meta descriptions. I tell you that 380 of them should not be indexed at all, and that your real problem is a canonical tag on your top category pointing at the homepage.
What access do you need?
Read access to Google Search Console and your analytics platform, plus a staging or read-only CMS login if you want implementation-level detail. I can start with Search Console alone if needed.
Related services
Free audit
Want SEO Audit done properly?
Send me your domain and I'll reply with the three issues costing you the most organic traffic right now — and whether this service is the right one for them.
- The three issues costing you the most organic traffic
- Whether those are quick fixes or structural problems
- An honest view on whether SEO is worth it for you
You work with me directly — no account managers, no offshore handoff, no junior taking over after the sales call.
Or watch the free SEO training firstRequest your free audit
Two business days, written by me, no call required.