Is AI Mentioning Your Brand? How I Track ChatGPT & AI Visibility

Checking a client's Google ranking is easy — Search Console exists. But I also need to know whether AI platforms are mentioning them, and that is a different problem entirely.

So I check. ChatGPT mentions the brand — good. Another prompt, and this time it returns a top ranking and quotes the pricing too — better. Then the thought arrives that ruins the afternoon: there are another fifty prompts a customer might reasonably type. Checking those one at a time is not a workflow, it is an all-nighter.

That is the problem this solves.

Why this needs tracking at all

For a long time "are we visible?" meant one thing: where do we sit in Google's organic results. That question now has several answers running in parallel.

If a model answers who is the best lash artist near me and never names your client, that is a visibility failure — and nothing in your existing reporting will show it.

The setup, which is genuinely short

I will not stretch this out, because the tool does not ask much of you. Create an account, then:

1. 01

   Add the website as a project

   Paste the client's URL. It scans the site first and pulls what it needs about the business automatically.

2. 02

   Select the country

   One dropdown.

3. 03

   Say whether you receive customers on site

   If yes, add the address — I copied the client's straight across — and set a radius. I used five kilometres.

4. 04

   Say whether you sell products online

   For a service business, no. That is the configuration finished.

5. 05

   Let it generate the prompts

   It analyses the business and writes the prompts itself — things like who is the best lash artist — based on what the site actually offers.

You can add your own prompts alongside the generated ones, and choose a weekly or monthly reporting cadence. For the demo I picked 15 prompts and left the schedule off, because I wanted the result immediately.

Choosing the platforms

Next it asks where to track. You can select several at once — Google AI Mode, AI Overview, Claude, Gemini, Perplexity, Copilot.

For the demo I selected ChatGPT only, deliberately, to keep the output readable. In real client work you would run across several, because the answer genuinely differs between them — being recommended by ChatGPT does not mean Perplexity has heard of you.

What came back

Then it simply runs. No further input, no babysitting — it works through each prompt on each platform and builds the report.

Thirteen mentions out of fifteen is a genuinely good result, and it tells me something concrete: the AI is recommending my client's website. That is not a ranking report — it is evidence that the work done on the site translated into the models' answers.

The report also includes two things I did not have to ask for:

Why the sources matter most

The mention count is the headline, but the sources list is where the work comes from.

If a model consistently cites three industry sites when answering your category's questions, and you are not on any of them, you now know exactly what the gap is. That is a concrete outreach target rather than a vague instruction to "build authority".

Pricing, briefly

Worth knowing before you sign up, since the plans differ mainly in scan volume:

I use the Pro plan and it handles my workload comfortably. The honest reason I pay for it is not the report — it is that I no longer sit there typing prompts one at a time to find out something I need to know weekly.

Frequently asked questions

The bottom line

Google visibility and AI visibility are now two separate questions, and only one of them has a dashboard most people already use. Checking prompts by hand works until you realise there are fifty of them. Define the prompts your customers would actually type, run them across the platforms automatically, and read the sources list as carefully as the mention count — because that is the part that tells you what to do next.