Blog
Long-form, opinionated, and written from work I have actually done. If a tactic does not work any more, I say so.
5:41Latest · AI Search
Checking whether ChatGPT, AI Mode or Perplexity mention your brand one prompt at a time takes all night. Here is how I track AI visibility across LLMs automatically with Mentionable.
· 6 min read
17:30Ranking, visibility, clicks and conversions are four different things. A four-stage Search Console checkup that shows exactly which one is breaking — and what to fix first.
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18:51Your customers don't search the way you think about your business. Here is how to find the commercial queries you're invisible for — and the four questions that qualify every keyword.
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13:20Emailing a CEO gets 14.6% more replies than emailing a manager. Here is the ContactOut workflow I use to find verified decision-maker emails — from a website, from LinkedIn, or in bulk.
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12:17A Chrome extension that exports Instagram followers, bio emails and websites, plus posts and reels, straight from the profile page. What it does, how to use it safely, and its limits.
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20:24SEO's job is not traffic — it is the right traffic. Six reasons visitors arrive and never convert: wrong queries, wrong keywords, landing page mismatch, no trust, no user journey, wrong measurement.
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18:28A spam update filters low-quality results, not random ranking factors. Five checks for your site — duplicated location pages, keyword stuffing, bulk backlinks, doorway pages and trust signals.
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11:21If a competitor outranks you on Google Maps, the problem usually isn't competition. Seven mistakes that quietly cap local visibility — wrong categories, thin services, weak review strategy and more.
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24:19Ranking and results are not the same thing. Seven reasons a small business website gets traffic from Google but no enquiries — and the order I would fix them in.
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9:08There are 10,080 minutes in a week. Spend ten of them on your Google Business Profile — one post, a few photos, review replies, chat set up, and an offer — and visibility compounds.
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13:26Four pillars behind local ranking: a complete Google Business Profile, real location pages, hyperlocal content instead of find-and-replace, and an FAQ section that answers local questions.
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14:12Head terms are already owned by giants. Here is how to find the empty space they never covered — using Google's own autosuggest, People Also Ask and Answer the Public, for free.
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5:26The average Google Business Profile gets about 10 calls a month. Here are the five fields that decide whether someone picks up the phone — categories, number, hours, photos and reviews.
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13:34Every local ranking comes down to three factors: relevance, distance and prominence. Here is what each means, walked through a real plumbing client's site and Google Business Profile.
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9:31Tool KD scores lie. Here is the manual SERP-simulator method that counts exact-match usage in the top 20 to find keywords you can genuinely rank for quickly.
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16:28Small businesses invest in SEO and still don't rank. Six fixable reasons: wrong keyword targeting, weak content, a missing on-page checklist, no GBP, slow speed and poor authority.
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9:5680–90% of businesses leave their Google Business Profile services section blank or thin. Here is why it matters and the exact GMB Everywhere + AI workflow to max it out.
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10:06Most businesses blame the market. The data says the biggest obstacle is skipping the basics: no website, no optimisation, no Google Business Profile. Here are the numbers and the fix.
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12:15Adding keywords after your business name violates Google's guidelines and risks suspension. There is one legitimate way to get the same advantage — and it cannot be challenged.
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8:30Google Search Console now reports AI Overview visibility through a Generative AI section. Here is what it shows, what it still hides, and how to act on the data.
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11:00Customers put service keywords into reviews without realising it, and Google bolds them in the map pack. Here is how that works and how to get more of it, ethically.
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13:45A fully optimised Google Business Profile appears 80% more often in local search and earns 4x more website visits. Here is every field that matters, and how to fill it.
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17:15AI Overviews appear on 59% of searches and position-one click-through has fallen from 1.76% to 0.61%. Here is what that means for your top pages, and the four fixes to make now.
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13:30A Grapevine, Texas salon appears in AI Overviews for Southlake and Keller — towns it has no location in. Here are the three things that made it happen, in order.
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9:45A live example of an AI-written site ranking in Google AI Overviews, plus the exact conditions that separate AI content which ranks from AI content which gets penalised.
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10:30Rankings have been replaced by citations as the outcome that matters. What zero-click traffic is really telling you, and the on-site and off-site changes that follow.
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18:00The exact workflow I use for entity-rich content: competitor entity extraction in NeuronWriter, drafting in Claude with a semantic SEO prompt, then closing the term gaps.
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14:30Six content rules that decide whether Google cites you in an AI Overview — unique perspective, non-commodity content, format variety, and the keyword mistake that causes cannibalisation.
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21:00AI Overview and AI Mode are not the same surface. Here is the actual difference, plus the seven things that got a Karachi pharma exporter cited alongside three manufacturing giants.
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