What is FAQPage schema?

FAQPage schema is structured data that labels a list of questions and their answers so search engines can understand and potentially display them as a rich result. It is added as a JSON-LD script in the page head.

Do the questions have to appear on the page?

Yes. Google requires that the full question and answer text marked up in FAQPage schema is also visible to users on the page. Marking up hidden or non-existent content is a guideline violation that can cost you the rich result or trust.

How many FAQs should I add?

Add as many as the page honestly answers — there is no fixed number. Quality matters more than quantity: a handful of genuinely useful, well-written answers outperforms a padded list of thin ones.

Is the generated markup free to use?

Completely. The tool runs locally in your browser, the output is standard JSON-LD, and you can use it on any site with no attribution required.

Structured Data · Free tool

FAQ Schema Generator

FAQ markup wraps your questions and answers in a format search engines can lift directly — and question-and-answer content is exactly what AI Overviews and AI Mode reach for. Add your pairs below and copy clean FAQPage JSON-LD, generated entirely in your browser.

Question 1

Question

Answer

Question 2

Question

Answer

Generated code

// Add at least one question and answer to generate FAQPage markup.

Fill in a question and its answer to start building your FAQPage schema.

How to use it

1Add each question and its answer. Use as many pairs as the page genuinely contains.
2Keep answers concise and self-contained — write them the way you would want them quoted.
3Copy the generated FAQPage JSON-LD and paste it into the <head> of the page those questions appear on.
4Make sure every question and answer is also visible on the page itself — marking up content that is not on the page violates Google’s guidelines.

Why it matters

A well-formed FAQ block is one of the highest-leverage pieces of markup a small business can add: it can win extra SERP space, and clear question-answer pairs are precisely the shape of content that gets pulled into AI Overviews as a cited answer. The only rule is that the markup must mirror what is visibly on the page.

Frequently asked questions

What is FAQPage schema?: FAQPage schema is structured data that labels a list of questions and their answers so search engines can understand and potentially display them as a rich result. It is added as a JSON-LD script in the page head.
Do the questions have to appear on the page?: Yes. Google requires that the full question and answer text marked up in FAQPage schema is also visible to users on the page. Marking up hidden or non-existent content is a guideline violation that can cost you the rich result or trust.
How many FAQs should I add?: Add as many as the page honestly answers — there is no fixed number. Quality matters more than quantity: a handful of genuinely useful, well-written answers outperforms a padded list of thin ones.
Is the generated markup free to use?: Completely. The tool runs locally in your browser, the output is standard JSON-LD, and you can use it on any site with no attribution required.

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